IMPORTANT: This workshop is intended for people working in a team of at least 2 people. To participate in this workshop you must attend with at least 1 other person from your team. A team size of 2-6 people attending is preferred. This workshop is not intended for solo attendees.
Games don’t sell if no one knows about them. Once you’ve worked out why your game is exciting to the audience, you need a communications plan to inform them – and this workshop will teach you to build this for your current game, from now to launch and beyond, and expand it organically as you progress. You’ll learn about “touchpoints”, and create moments that convey your game’s key features to the right people, at the right time, using original tactics and using the most appropriate channel.
NB. There is homework before you arrive.
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No experience required – but you will get the most from this workshop if you prepare your key messaging in advance – you will be provided a guide to create this, or you can just write out your messages from your own gut feelings.
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